Our Process

The Stoute Solution provides the ability to work your role and offload the rest to our team, or if you have one, your team with assistance from our team filling in the gaps providing you freedom, reducing anxiety and stress, and increasing your overall performance and outcomes.

Phase 1: Audit for Clarity

Step 1: Audit

Audit existing Website
Audit existing social media
Audit existing paid ads
Review Brand Messaging

Step 2: Define

Identify Ideal Client Persona
Define UVP/Messaging that speaks to the new Ideal Client Persona
Define ideal client segments

Step 3: Plan

Develop a marketing action plan
Plan Lead Funnels and Calls to Action
Define new website architecture

Phase 2: Take Action

Step 4: Setup

Setup tech stack
Segment out client lists
Setup Lead Funnels

Step 5: Create

Create re-engagement campaign
Create lead magnet/s
Create nurturing campaign
Create an abandoned cart campaign
Create retargeting campaign

Step 6: Optimize

Optimize existing website's SEO
Adjust existing ads
Modify existing website for CRO
Update existing website based on new architecture

Phase 3: Find Freedom

Step 7: Automate

Automate Nurturing Campaign
Automate Abandoned Cart Campaign
Automate Retargetting Campaign
Automate Win-Back Campaign
Automate Review/Follow-up Campaign

Step 8: Review

Review ad campaigns
Review conversion optimization
Review website metrics
Review opt-in rates

Step 9: Adjust

Adjust ad campaigns
Adjust conversion optimization
Adjust website metrics
Adjust calls to action