I'll ask a ton of questions to uncover the truth about why you need a new website and what goals you're trying to achieve. Some of these questions might get a little uncomfortable. Honestly, if it doesn't I haven't asked the right questions yet.
Once I have all the information I need, I'll build a visual sitemap so we can all get on the same page very quickly about what it is we're trying to communicate and the best way to structure the information. Here's an example of one I made earlier.
Instead of trying to explain what I intend to build and hoping that you understand the technical jargon, at this point I'll build an interactive prototype in the browser to show you how my solution will work. With no attention to design at this stage, it's not going to be pretty, but it'll get us close really fast. Here's one I prepared earlier.
The fun begins during the design stage because we get to play with the crayons and markers to bring the interactive prototype to life to match your brand identity.
Finally, we go into our cave for a couple weeks and make sure everything is plugged in and tested before every deploying your shiny new website to your hosting server so you can show it off to the whole world.