Marketing Tips, Tricks, & Guides

August 16, 2021
2021 Local Excellence Award Winner

For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million businesses that visit their site.  Each year,...

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July 20, 2021
Landing Pages: Explained - A Guide for Beginners

Developing a landing page may sound like an easy task, and it can sometimes be, but it needs to be stressed that landing pages are an essential part of lead conversion and take research and consideration to target your ideal clientele. If you want to generate leads for your business, then having a landing page...

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July 10, 2021
What is SEO and Do I Need It For My Small Business?

As a small business owner, you understand the importance of getting noticed online and making sure you stand out against the competition. Whether it's through social media posts about your products or services or a cleverly worded blog, promoting your business can almost seem like a full-time job in its own right (and it is)....

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June 30, 2021
A Beginners Guide to Inbound Marketing

Every business would prefer to attract new leads instead of having to invest time, effort, and labor hours into cold calls — and that's why many have embraced inbound marketing to achieve their goals. Inbound marketing can achieve long-term business growth in a way traditional (outbound) marketing cannot. But, where do you start? Today, we’ll...

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March 2, 2020
How to Track Successful Email Marketing Campaigns Step-by-Step

Facebook and Google constantly change their algorithms. And what’s working for you today may not tomorrow. The winds of algorithmic change are fickle and hard to predict. So, what can you do to keep your business and offerings in front of the right people? You can protect your online visibility with a tried-and-true method—email marketing....

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March 2, 2020
How to fix your website’s SEO

Most site owners know how to improve the SEO on a certain web page. You understand the importance of picking one solid keyword, optimizing your text, headers, and metadata around that keyword, and running a checklist to make sure you didn’t miss anything. Most WordPress users know the Yoast plugin, which gives you a very...

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January 11, 2019
Top 10 Non-Techy Things To Get More Website Traffic

If you’ve realized by now, if your website appears on page 2 when you search for your keywords, then you are not getting the relevant traffic you deserve. Most marketers consider this page a dead zone. Therefore, for you to even come close to being at the topmost spot, you really need to know what...

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October 18, 2018
What's your process when you realize your business needs a new website?

I was recently asked this very question and it made me realize that there are a lot of business owners who just aren't savvy on these kinds of things. This also sparked an interest to see if other companies had outlined a "process" of sorts to help these business owners identify the right way to...

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April 19, 2018
The Mysteries of Marketing to the Millennial Revealed

The Millennial generation is thought to be confusing and is often misunderstood but the truth is that Millennials make up a large buying demographic.  Companies are targeting this generation of consumers, but they are quickly learning that traditional marketing tactics don’t attract their attention like it did for older generations.  Let’s look at some of...

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June 2, 2017
Website Maintenance is the next Requirement for Successful Websites

Just like any software, websites require ongoing maintenance and updates, to keep the site working properly. Avoiding website maintenance is like not having regular oil changes on your car or truck. You wouldn't drive your car very long if you didn't look after it's routine maintenance, would you? Well, the same process is true for...

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April 20, 2017
Can your overland business sell internationally?

Expanding your production or your sales internationally could be an extremely difficult decision. If you're already doing well in your local market, the idea of growth into an international market might be very tempting for a business owner. But how do you know if you're ready to expand and if an international market might be...

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April 19, 2017
How to welcome a new employee and keep them productive from day one

Welcoming a new employee for your company can be a very difficult process. It can often take time for employees to adjust and to make sure that they can become effective from the very first day of their job. Here are some of the top ways that you can welcome a brand-new employee and keep...

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